Hedera To Earn’s Launch Connects Hedera to Millions of New Users

Hedera To Earn is going straight to hyper-scale with an army of real users, proven utility, and a launch that will make Hedera on-chain more rewarding than ever.

Hedera’s on-chain ecosystem is about to open up to roughly 24 million potential new users with this week’s launch of the Hedera To Earn (HTE) platform, fuelled by the $HTE reward token (0.0.9184724) on Hedera. HTE will initially integrate three popular apps, with users able to earn rewards in the Hedera ecosystem via everyday activities like gaming, shopping, and beyond.

Cashtree, Mars Labs, and NFT-based idle P2E game Berryfox are the first communities to enter the HTE ecosystem, with more to come. The idea is to bypass onboarding one community at a time, instead porting millions of existing, non-crypto-native users directly onto the Hedera blockchain.

The result is a live, working example of what growth at scale will look like in the Hedera ecosystem. Here’s everything you need to know about HTE, their proven launch partners, and how to get started earning Hedera on-chain rewards today.

Hedera’s first open rewards platform

The emphasis for HTE is on building a single, unified experience that bridges any application with crypto and Hedera. A shared rewards system is the economic engine of the HTE ecosystem, creating incentives for user engagement on partner apps. Whilst each project maintains its own native token, $HTE is the new unifying rewards token across each three projects.

Whether someone is playing a game in the Mars Labs metaverse, watching an ad on Cashtree, or participating in a charity auction on Berryfox, the rewards they earn are part of the same interoperable economy. This eliminates the fragmented experience of typical loyalty programs and creates a network effect where activity on one platform adds value to the entire ecosystem.

The user-interface uses Blade Wallet’s SDK, removing technical hurdles that often prevent mainstream users from entering Web3. Instead of needing to manage complex private keys or navigate confusing interfaces, users get a single, secure, and intuitive wallet to hold their rewards and interact with any app on HTE.

Three leading launch partners

There’s real-world traction with all three of HTE’s initial partners. They’re established companies in the APAC region with proven business models and dedicated user bases, now with the access additional value on Hedera without changing their engagement habits.

Cashtree: Indonesia’s mobile ads powerhouse

With over 20 million users, Cashtree is a steady force in Indonesia's mobile advertising market. The platform already operates on a successful reward-based model, where users earn by engaging with content and ads from over 1,000 brand partners.

By joining the HTE ecosystem, Cashtree is upgrading its existing reward system, allowing millions of users to seamlessly earn and participate in the broader Hedera Web3 economy through activities like its "Tap-to-Win" Telegram game.

Powered by Blade Wallet SDK and the HTE ecosystem, Cashtree is set to launch globally for the first time beyond Indonesia. The app will be available on Google Play worldwide, expanding its Mission to Earn model with HTE-based rewards.

Mars Labs: AI powered gaming

Mars Labs is a gaming platform focused on user-generated content and artificial intelligence, attracting over 2 million users to its immersive virtual worlds. The platform empowers creators to design and build unique experiences, rewarding participation and creativity.

For Mars Labs, integrating with HTE provides a powerful new incentive layer. It allows them to reward their community for everything from designing in-game items to participating in virtual events.

Berryfox: NFT-based idle P2E game

Berryfox is powered by the fast and reliable Hedera mainnet and integrates the Blade Wallet SDK, allowing anyone to easily experience Web3.0. The HTE tokens mined through gameplay can be used across various sectors within the HederaToEarn ecosystem.

It’s a Web3 cosmic adventure game where players explore planets, mine Ruby Stones, and battle monsters alongside unique NFT companions called Berry Foxes. Through idle mining, resource collection, and item crafting, players strengthen their teams and progress even while offline—offering a seamless blend of strategy and rewards. Hedera as the foundation for real-world adoption

A launch of this magnitude that involves millions of users and countless micro-transactions, requires an enterprise-grade network that can handle the load. The decision by HTE and its partners to build on Hedera was based on the network's unique ability to provide stability, high performance, and low, predictable fees at scale.

Hedera's hashgraph consensus mechanism is built for high-throughput activity that holds up under the demands of mass consumer applications. User experiences remain fast and seamless without the risk of network congestion or surprise costs. This reliability, backed by a governing council of world-leading organizations, gives partners the confidence to build for the long term.

For an ecosystem focused on bringing real-world utility to millions, Hedera provides the secure and scalable base layer for HTE to deliver a seamless experience to their users.

A rewarding playbook for Hedera’s on-chain growth

By bringing together established applications with millions of users, HTE is showing new pathways for building network effects from day one. They’re creating immediate value for users, bringing new audiences to partners, and making on-chain onboarding a breeze.

Ready to start earning on-chain with HTE and Hedera? Follow Hedera to Earn on X for the latest news and full go-live announcement. Started earning by downloading Cashtree, Mars Labs, or Berryfox. Connect Blade Wallet to begin earning rewards across the entire HTE ecosystem.